SHELL
Brand and product design
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2019
Shell Market Hub Re-brand and product design
Tasked with flexing the Shell brand to accommodate The Shell Markets Hubs unique proposition. I tackled this by taking the existing Shell brand guide for color and form and adjusted certain elements to pull away from the core brand just enough to create the required differentiation.
Once the new brand direction had been agreed, various digital elements were created. I then used this language to build products which help Shells retail sites become more efficient.
Branding
Product design
The current daily settlement advice which is a collection of financial values that Shell provides to retail owners is incredibly difficult and time consuming to understand.
“It’s so hard to understand. It takes me hours to work through all 19 pages and find the figures that I need.”
Amahle Dlamini Shell South Africa
Daily settlement advice solution
Working alongside a researcher I analysed problems that had been evidenced in the interviews and developed solutions to solve these issues. The primary goal of the products where to save retial site managers and staff time and money undetaking day to day activities.
