SELECTED WORK
Branding, Experience mapping, Design
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2016 - 2018
Anglia Ruskin University
Branding
Product design
Stakeholder managment
Developed new solutions that bring truly customer-centered improvements to a 1st-year student application process.
The current University application process was a disparate and confusing pattern of information being sent from various sources, leading to an overwhelming and confusing experience.
The solution was to aggregate all tasks and key information into a single source. Create a value exchange between the student and university, using the application process as a catalyst, while fostering confidence and trust in the institution’s ability to complete their ultimate goals.
Noodoll
Branding
Ecommerce
Developed a new look and feel with an emphasis on storytelling, to showcase the amazing character of the Noodoll range, increasing desirability and conversation rate.
NIKE
Infographic designer
Interaction
Developed the interaction and infographics direction for the Nike Fuel app.
