BLINK
Design
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2019
Branding
Product design
Client Citibank
We Spoke with 22 CEO’sand CFO’s from fast-growing business across Europe.
Key business objectives where identified
The process of opening up bank accounts in foreign countries, using traditional banking methods, was deemed slow and intolerable in many circumstances. Primarily, the systems traditional banks use to capture and evaluate KYC and KYB, was identified as a major pain point from the research.
The customer objectives were then used to develop an experience map combined with key stakeholder requirements.
This was then used as a blueprint for the prototype and technical and legal requirements.
The Blink brand was developed based on the principles of being direct, transparent, and effortless.
The onboarding process tailors business objectives combined with an upfront list of documents requirements for complete transparency
Brilliant, I can gather what’s
needed before I proceed,
which will make it far
more efficient
Jakub Hyla CFO, Codibly
The company structure was identified as a key onboarding element to simplify and automate for the customer
If that’s what I think it is,
that again is very powerful,
very valuable
Sarah Whale CFO konica minolta
The overall proposition included many other services that where identified as highly valuable to the customer
Consolidating
different
accounts better
than Revolut
Caio Moura GFC, Scytl
