{"id":92,"date":"2019-05-10T23:34:51","date_gmt":"2019-05-10T23:34:51","guid":{"rendered":"http:\/\/clapat.ro\/themes\/hervin-wordpress\/?post_type=hervin_portfolio&#038;p=92"},"modified":"2020-10-20T11:00:12","modified_gmt":"2020-10-20T11:00:12","slug":"red-room","status":"publish","type":"hervin_portfolio","link":"http:\/\/krakar.net\/?hervin_portfolio=red-room","title":{"rendered":"SAGE"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_top row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third\" style=\"background-color:transparent;text-align:left\">\n<h6 class=\"has-animation\">Brand Strategy<\/h6>\n\n\n\n<h6 class=\"has-animation\">Stakeholder management<\/h6>\n\n\n\n<h6 class=\"has-animation\">Marketing <\/h6>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-mask\"><strong>Sage&#8217;s customer base consists of small, medium and enterprise-sized businesses. It was established through customer interviews that each segment required different approaches to content articulation and visual styling.<\/strong><\/h3>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<h2><strong>Using the existing brand guidelines as a starting point I dialed up different parts of promises and values creating 3 different routes.&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table alignleft\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Route.<\/strong>                                                        <\/th><th><strong>1. Open &amp; Vibrant<\/strong><\/th><th><strong>2. Constructive &amp; Grounded<\/strong><\/th><th><strong>3. Bold &amp; Warm<\/strong><\/th><\/tr><\/thead><tbody><tr><td><br>Description<\/td><td><em>Positive connections are the lifeblood of growth.&nbsp;Working together towards a brighter future.<\/em><\/td><td><em>Lasting success comes from purposeful action.&nbsp;Building businesses with care and determination through our size and scale<\/em><\/td><td><em>People are at the heart of what we do.&nbsp;Celebrating the strength and breadth of human ambition.<\/em><\/td><\/tr><tr><td>Dials up&#8230;<\/td><td>\u2022 Customers first<br>\u2022 Make a difference<br>\u2022 Do the right thing<br><\/td><td>\u2022 Velocity<br>\u2022 Innovate<br>\u2022 Capacity for growth<\/td><td>\u2022 Capacity for growth<br>\u2022 Customers for life<br>\u2022 Revolutionize business<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay loop muted src=\"http:\/\/krakar.net\/wp-content\/uploads\/2019\/05\/ezgif.com-gif-maker.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>The routes where turned into marketing pages and tested to understand the impact on credibility and desirability of the different visual treatments applied&nbsp; <\/strong><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"960\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2018\/03\/small-results.jpg\" alt=\"\" class=\"wp-image-2082\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"960\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2018\/03\/Enterprise-results.jpg\" alt=\"\" class=\"wp-image-2081\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>It was clear from the results that the preferred visual treatments differed from Small to enterprise level. Taking this into consideration a new brand was developed which could articulate this new flexible approach &nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"2000\" height=\"851\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Cloud-copy-2-2000x851.png\" alt=\"\" class=\"wp-image-2429\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Cloud-copy-2-2000x851.png 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Cloud-copy-2-1536x654.png 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Cloud-copy-2-2048x872.png 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-6 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1554\" height=\"4000\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1-1554x4000.png\" alt=\"\" class=\"wp-image-2486\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1-1554x4000.png 1554w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1-777x2000.png 777w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1-597x1536.png 597w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1-796x2048.png 796w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Small-1.png 1920w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1752\" height=\"4000\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Large-1752x4000.png\" alt=\"\" class=\"wp-image-2484\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Large-1752x4000.png 1752w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Large-876x2000.png 876w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Large-673x1536.png 673w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Large-897x2048.png 897w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"920\" height=\"756\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Logo.png\" alt=\"\" class=\"wp-image-2487\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"1144\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2018\/03\/Hero-2000x1144.jpg\" alt=\"\" class=\"wp-image-2077\"\/><\/figure>\n","protected":false},"template":"","portfolio_category":[13,41,12],"_links":{"self":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio\/92"}],"collection":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio"}],"about":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/types\/hervin_portfolio"}],"wp:attachment":[{"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}