{"id":91,"date":"2019-05-10T23:34:25","date_gmt":"2019-05-10T23:34:25","guid":{"rendered":"http:\/\/clapat.ro\/themes\/hervin-wordpress\/?post_type=hervin_portfolio&#038;p=91"},"modified":"2020-10-20T11:19:27","modified_gmt":"2020-10-20T11:19:27","slug":"only-dance","status":"publish","type":"hervin_portfolio","link":"http:\/\/krakar.net\/?hervin_portfolio=only-dance","title":{"rendered":"SHELL"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_all\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third has-animation\" style=\"background-color:transparent;text-align:left\">\n<h2 class=\"has-mask\">Shell Market Hub Re-brand and product design<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<p>Tasked with flexing the Shell brand to accommodate The Shell Markets Hubs unique proposition. I tackled this by taking the existing Shell brand guide for color and form and adjusted certain elements to pull away from the core brand just enough to create the required differentiation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"331\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Pattern-1.jpg\" alt=\"\" class=\"wp-image-2434\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"348\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Pattern-2.jpg\" alt=\"\" class=\"wp-image-2435\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-6 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"331\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Pattern-3.jpg\" alt=\"\" class=\"wp-image-2436\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"331\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Pattern-4.jpg\" alt=\"\" class=\"wp-image-2437\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1000\" height=\"537\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Photo3.jpg\" alt=\"\" class=\"wp-image-2438\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1000\" height=\"456\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Photo-1.jpg\" alt=\"\" class=\"wp-image-2439\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay loop muted src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Shell-3.m4v\"><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Once the new brand direction had been agreed, various digital elements were created. I then used this language to build products which help Shells retail sites become more efficient.<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_top row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third\" style=\"background-color:transparent;text-align:left\">\n<h6 class=\"has-animation\">Branding<\/h6>\n\n\n\n<h6 class=\"has-animation\">Product design<\/h6>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-mask\"><strong>The current daily settlement advice which is a collection of financial values that Shell provides to retail owners is incredibly difficult and time consuming to understand.<\/strong><\/h3>\n<\/div>\n<\/div>\n\n\n\n<h2><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Daily-settlement-1.jpg\" alt=\"\" class=\"wp-image-2444\" width=\"882\" height=\"497\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><\/p><p><em>\u201cIt\u2019s so hard to understand. It takes me hours to work through all 19 pages and find the figures that I need.\u201d<\/em><\/p><cite><br>Amahle Dlamini Shell South Africa<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Daily settlement advice solution<\/h2>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<p>Working alongside a researcher I analysed problems that had been evidenced in the interviews and developed solutions to solve these issues. The primary goal of the products where to save retial site managers and staff time and money undetaking day to day activities.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"2000\" height=\"2082\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA1-2000x2082.png\" alt=\"\" class=\"wp-image-2455\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA1-2000x2082.png 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA1-1921x2000.png 1921w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA1-1475x1536.png 1475w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA1-1967x2048.png 1967w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"2000\" height=\"1445\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA2-2000x1445.png\" alt=\"\" class=\"wp-image-2456\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA2-2000x1445.png 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA2-1536x1110.png 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA2-2048x1480.png 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large has-animation has-parallax\"><img loading=\"lazy\" width=\"2000\" height=\"1099\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA3-2000x1099.jpg\" alt=\"\" class=\"wp-image-2460\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA3-2000x1099.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA3-1536x844.jpg 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/DSA3-2048x1126.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n","protected":false},"template":"","portfolio_category":[43],"_links":{"self":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio\/91"}],"collection":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio"}],"about":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/types\/hervin_portfolio"}],"wp:attachment":[{"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}