{"id":2314,"date":"2019-02-09T23:32:15","date_gmt":"2019-02-09T23:32:15","guid":{"rendered":"http:\/\/clapat.ro\/themes\/hervin-wordpress\/?post_type=hervin_portfolio&#038;p=89"},"modified":"2020-10-20T13:52:25","modified_gmt":"2020-10-20T13:52:25","slug":"black-book","status":"publish","type":"hervin_portfolio","link":"http:\/\/krakar.net\/?hervin_portfolio=black-book","title":{"rendered":"Selected work"},"content":{"rendered":"\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Anglia Ruskin University<\/h2>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_top row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third\" style=\"background-color:transparent;text-align:left\">\n<h6 class=\"has-animation\">Branding<\/h6>\n\n\n\n<h6 class=\"has-animation\">Product design<\/h6>\n\n\n\n<h6 class=\"has-animation\">Stakeholder managment <\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-mask\"><strong><strong>Developed new solutions that bring truly customer-centered improvements to a 1st-year student application process.<\/strong><\/strong><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container full\" style=\"background-color:transparent;text-align:left\">\n<figure class=\"wp-block-image size-large has-animation has-parallax\"><img loading=\"lazy\" width=\"2000\" height=\"1238\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Sketched-2000x1238.jpg\" alt=\"\" class=\"wp-image-2473\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Sketched-2000x1238.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Sketched-1536x951.jpg 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Sketched-2048x1268.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_all full has-animation\" style=\"background-color:transparent;text-align:left\">\n<h2>The current University application process was a disparate and confusing pattern of information being sent from various sources, leading to an overwhelming and confusing experience.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container full\" style=\"background-color:transparent;text-align:left\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" width=\"2000\" height=\"874\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-application-2000x874.jpg\" alt=\"\" class=\"wp-image-2475\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-application-2000x874.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-application-1536x671.jpg 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-application-2048x895.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_all full has-animation\" style=\"background-color:transparent;text-align:left\">\n<h2>The solution was to aggregate all tasks and key information into a single source. Create a value exchange between the student and university, using the application process as a catalyst, while fostering confidence and trust in the institution&#8217;s ability to complete their ultimate goals.<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large has-animation has-parallax\"><img loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-APP-insitu-2000x1333.jpg\" alt=\"\" class=\"wp-image-2476\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-APP-insitu-2000x1333.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-APP-insitu-1536x1024.jpg 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/ARU-APP-insitu-2048x1365.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Noodoll<\/h2>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_top row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third\" style=\"background-color:transparent;text-align:left\">\n<h6 class=\"has-animation\">Branding<\/h6>\n\n\n\n<h6 class=\"has-animation\">Ecommerce <\/h6>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-mask\"><strong>Developed a new look and feel with an emphasis on storytelling, to <\/strong>showcase the amazing character of the Noodoll range, increasing desirability and conversation rate.<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"2169\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_one-2000x2169.jpg\" alt=\"\" class=\"wp-image-2478\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_one-2000x2169.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_one-1844x2000.jpg 1844w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_one-1416x1536.jpg 1416w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_one-1889x2048.jpg 1889w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"2169\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_Two-2000x2169.jpg\" alt=\"\" class=\"wp-image-2479\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_Two-2000x2169.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_Two-1844x2000.jpg 1844w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_Two-1416x1536.jpg 1416w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Story_Two-1889x2048.jpg 1889w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"960\" height=\"960\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Shop.jpg\" alt=\"\" class=\"wp-image-2480\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/mobile.jpg\" alt=\"\" class=\"wp-image-2481\" width=\"960\" height=\"960\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>NIKE<\/h2>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container row_padding_top row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-hervin-gutenberg-container one_third\" style=\"background-color:transparent;text-align:left\">\n<h6 class=\"has-animation\">Infographic designer<\/h6>\n\n\n\n<h6 class=\"has-animation\">Interaction<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-hervin-gutenberg-container two_third last\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-mask\"><strong>Developed the interaction and infographics direction for the Nike Fuel app.<\/strong><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"1002\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Nike_Fuel_Print-2000x1002.jpg\" alt=\"\" class=\"wp-image-2482\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Nike_Fuel_Print-2000x1002.jpg 2000w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Nike_Fuel_Print-1536x769.jpg 1536w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/Nike_Fuel_Print-2048x1026.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1300\" src=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/NIKE-Feed.jpg\" alt=\"\" class=\"wp-image-2483\" srcset=\"http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/NIKE-Feed.jpg 1920w, http:\/\/krakar.net\/wp-content\/uploads\/2020\/10\/NIKE-Feed-1536x1040.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"template":"","portfolio_category":[13],"_links":{"self":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio\/2314"}],"collection":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/hervin_portfolio"}],"about":[{"href":"http:\/\/krakar.net\/index.php?rest_route=\/wp\/v2\/types\/hervin_portfolio"}],"wp:attachment":[{"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2314"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/krakar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}